The Burberry, Gucci, Louis Vuitton, Dolce & Gabbana and Valentino brands have triumphed at the second edition of the Altagamma Digital Awards, a contest that rewards the most dynamic luxury brands on the digital front.
The award takes into account, on the one hand, the quality of the digital offer (ability to distribute its products on direct and indirect e-commerce channels worldwide, know how to localize web content, take care of direct marketing and social media), and on the other quality of customers' digital experience in web browsing processes, choice of products for purchase, dialogue with customer service, access to services from the web to physical stores.
"Best in class 2018" for the best digital offer was Burberry, distinguished by its wider e-commerce presence. The brand also presents the largest localization of content in language, on the web and via direct marketing.
They win ex aequo for the "Best relationship with the customer", Gucci and Louis Vuitton for the attention to navigation and the choice of products on the web, the quality of the style advisory service via chat and phone, the wide range of options delivery of products purchased online. the excellent presentation of products on the web with targeted use of video, Facebook and Twitter, and for the widest range of product delivery options purchased online.
