Over the last years, there has been much discussion about the prefix meta-. From metamodernism, meta-literature, to meta-art, our vocabulary got besieged with this curious prefix. Recently, the morpheme has come to be understood as self-reference, a design about a design, a picture about a picture, and so on.
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So why then entitle NEHERA A W21 Meta?
Because NEHERA as a brand represents an ode to essence, timelessness, and functionality, beyond the transitor y trends. In this case, Meta references its original meaning, from the Greek μετά which gave us metaphysics.
NEHERA A W21 is like a swing between reflections of the past, the surrealism of the present, and visions of the future.
The collection is a metaphysical essay inspired by “The Song of Love” painted by the surrealist precursor De Chirico. Another inconspicuous muse came from two extraordinary women of the past: Elisabetta Gonzaga, a Renaissance noblewoman, salonnière of Urbino known for her elegance, ardent advocate of the most creative minds of the time, and Emilie Louise Flöge, an Austrian couturier, avant-garde businesswoman, and life companion of Gustav Klimt.
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The collection goes beyond what is expected of fashion nowadays and doesn’t shy away from being illogical, peculiar, melancholic, but also playful, surprising, and unpredictable.
The strong influence of “beyond realism” is held throughout the whole collection with surprising coats and blazers, unexpected materials, prints, or color selection.
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It excels in festive shirts, dresses, and skirts that are vibrant and diverse. All the exuberant pieces flawlessly combine with essential pieces such as classic trench coats, tailored jackets, and pants for everyday use.
The core palette used in the collection is the essential NEHERA hue, such as beige, off-white and black, accompanied by special contrast colors, such as flamingo, mustard, gold, and silver; a bizarre juxtaposition that accentuates the dreamy, surreal feeling of the collection.
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The expected high-quality materials like virgin wool, wool gabardine, stripe suiting, alpaca, or cashmere Melton are contrasted by unexpected and bold materials such as liquid velvet in gold and silver color, crinkled lining in silver and black mixed in unanticipated structures.
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As always, NEHERA AW21 Collection aims to be an experience and a statement that goes beyond the fashion conventions.
The designs convey the essence of functional comfort for everyday life, not losing sight of bringing attractive and innovative wear solutions that surprise by overstated emotive gestures balancing the essential understated elegance.
Press Office: Totem Fashion
