The disaster is coming for you, again. Just because we’re out of the woods with COVID-19, doesn’t mean that we’re good. Social issues are still here. The climate emergency is still here. What we did to the planet is still here.
Let’s be real. No matter what we do, even with the most stringent restrictions, we won’t be able to revert entirely what our species has done. There’s only one solution: to have a positive attitude and try to find the silver lining.
 |
We, humans, are the ones who got ourselves into this mess, but we can’t just shrug off the consequences and think "Life's a beach then you die”.
We have to be an active part of the solution. Almost-certain doom is no reason to give up. We put out best foot forward and reach back into the past to save what remains.
That’s why they used the lightweight technical fabrics often used in bathing suits in the collection.
 |
As we adapt to this new reality, so does our wardrobe, which becomes sophisticated from items once seen as casual.
There is a new elegance in these times, where structure and tailoring are less constraint than complement to the body, outlining what needs to be seen, hiding what mustn’t. Skin becomes a fabric too, seen and played with through openings and transparencies.
 |
Living in this uncharted, uncertain reality is what DIDU wanted to explore in this new collection, with its cowboy accents and liquid silhouettes, where textiles cling and flow against the body. Like water. Like time.
As a sign of adaptability, lacing and closures are decorative as they are practical. Denim, often seen in their collections, returns here to express the nobility of utility, again a collision of before and now.
The video likewise takes us into the kind of place only a metropolis of the future like Shanghai can invent: a ranch on a rooftop, horses rearing up against the open skies between the buildings.
 |
As we flow into the future unseen, our vision evolves and so too does the landscape, turning into the unfamiliar and the anticipatory.
This too is our last dance with life, our last connection to a nature we no longer feel around us and a future that may not exist.
It is a wish projected into the abyss, hoping to just emerge on the other side with no other expectation that being alive.
For the first time, DIDU was presented on the official Paris Fashion Week schedule, an event that marks a new chapter for the brand. The proof that even when things are dire, the world can still be your oyster...
