Santoni collaborates with award-winning multi-media French artist Bruno Aveillan creating a short movie and a series of pictures that talk about manual dexterity, dedication, extended timelines, craftsmanship. The culture of making things is expressed through an elliptical narrative defined by skilful gestures. The process of construction of a shoe made by hand offers the plot of a story that is always the same yet always different, repetition being the only key uniqueness. With a gaze that is both poetic and analytical – an analysis made of feelings, empathy, emotions, because it is always the heart that communicates to the mind, and not vice versa – Aveillan tiptoes into the Santoni ateliers, where unique creations come to life through techniques that are passed on from hand to hand and innovation stems from tradition.
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