Although he has officially withdrawn from the world of fashion, leaving the helm of his fashion house to a team of creatives totally respectful of the jungle glam style that has led to the worldwide success of the Florentine label, the Tuscan designer has not lost the love for creativity and is ready to embark on a new challenge, that of luxury hotels, signing a partnership with Damac Properties, Dubai real estate development company, to take care of the interior design of the first Aykon Hotel, a 220-room structure that will be opened in 2023 on the Dubai Marina with a panoramic view of the Palm Jumeirah.
If the real estate investment of half a billion dollars will be up to the company of the emirates, Roberto Cavalli has the task of creating an absolutely amazing, rich and sumptuous concept that makes people talk about themselves all over the world.