Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose: these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.
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