In the field of prêt à couture and luxury is one of the biggest trends. It's called "See now and Buy now” and many big brands are adopting it because they can do business right away without waiting for the goods from sample to become production and only then arrive in stores. Among these there is the brand Parakian Paris that this September, during the Paris fashion week dedicated to the presentation of the s/s 2017 collections, will offer its customers this service. A capsule collection will be produced in a limited edition numbered and will be put up for sale on e-store and boutiques of the brand at the same time as the fashion show, allowing customers to purchase in real time and avoid the pre-orders and seasonal expectations. We'll see how it goes this new challenge on global fashion market.
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