Rooted in both tradition and innovation, Prada moves forward by constantly cultivating contrast: the banal turns precious, basic is made brave and beautiful, exaggeration becomes essential. Minimal Baroque extends those principles to the realm of eyewear.
Launched in 2011, these spirited sunglasses quickly gained iconic status. Their bold curves are unmistakable in origin, and a new collection celebrates the combination of creative experimentation and meticulous craftsmanship they represent while advancing Prada’s unique vision.
Minimal Baroque gives new life to the flowers and foliage motifs that grew wild in the Baroque period: one of art history’s most exuberant eras. Stylized plant life acanthus leaves, laurel branches, palm fronds — is abstracted into scrolling garlands that bud and branch into the defining curve of elegantly exaggerated sunglasses.
In each of the three new Minimal Baroque styles, ornate and intricate motifs of the past are refined into a single, streamlined gesture. Integrated within the frames of sunglasses, this flourish becomes at once decorative and functional, dimensional and flat, fanciful and realistic.
