The Summer 2022 collection is an anniversary one for WOS brand - ten years ago the brand's history began with the Summer 2012 collection. The new collection vastly repeats the codes of the collections of different seasons from the beginning of the brand’s life - there are dressing gowns, slip dresses, pajamas suits, of a classic cut for the brand, as well as modified. The brand has also brought back iconic elements such as ripped collars.
It took a long time to create one of the prints in the collection; Andrey Artyomov photographed parts of it at the Ufa Museum of Archeology and Ethnography on his phone - this is a photo of fabrics found in excavations at the beginning of the 20th century, which was fragmentarily preserved. After that the brand's designers collected them in one print, using the colors of the national Bashkir shawls.
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The second print consists of “watercolor” flowers, redrawn from national aprons and scarves. The basis for the print is cotton covered with a silvery layer, so the pattern is shimmering, acquires a three-dimensional effect and the silhouettes of the dresses become more complex and interesting.
The headscarf theme is seen in many items of the collection - Bashkir women wore a headscarf without folding it to a corner, like Russian, but in a rectangle, and this constructive line goes from the hoods of cropped trench coats and fragments of scarves that seem to fall on clothes to a square armhole and gusset. A fragment of a scarf, the way it fell in a square over the figure, forming waves and folds, is used in dresses and gives them a ballroom silhouette.
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The collection contains a vivid reference of the outfits of Bashkir pop stars of the early 2000s, with glitter, lurex, fringe, sequins.
The collection includes a cap with the original coat of arms of Ufa with a picture of a marten on a white fabric. The main colors of the collection: lilac, white, gray, blue, brown, violet - the palette is taken from the national Bashkir shawl, decomposed into colors.
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Collection fabrics: organic cotton, silk, linen, sequins, traditional for the brand, fabrics with lurex, for the first time laser cutting is used on the fabric in the form of the Bashkir kurai ornament on the edge of the items.
