54 models, arranged side by side: for the fall/winter 2018-19 press campaign: the designer Donatella Versace has entrusted her favorite photographer, the eclectic Steven Meisel, with the creation of the longest fashion shoot ever made for an advertising campaign.
The aim was to represent the concept of belonging to the Versace world, a great family united by precise and well-defined values such as those of inclusiveness and diversity.
For the designer, whoever chooses to dress Versace is like saying to the world "Look at me, I have something to say" and so the dress turns into a manifesto of personal and shared ideas and emotions The protagonists of the campaign are a mix of personalities, from super top models like Gigi and Bella Hadid, Kaia Gerber and Vittoria Ceretti to young emerging talents in many sectors, each one of them with his unique and special outfit because heis special and unique and in this way every oufit shows a specific identity.
