Fashion News:

“It’s all about Love”, Chloé 2022 SS Collection

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“Of  all  the  worn,  smudged,   dogeared  words i n  o ur  vocabulary,  “ love ”  is  surely  the grubbiest,  smelliest,  slimiest. Bawled  from  a million  pulpits ,  lasciviously  crooned  through hundreds  of  m il lions  of  loudspeakers,  it  has become  an  outrage  to  good  taste  and  decent feeling,  an  obscenity  which  one  hesitates to pronounce.  
And  yet  it  has  to  be  pronounced; fo r,  after  all,  Love  is  the  last  word.”

Aldous Huxley (1894-1963)

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"It ’s  all  about  Love".
Gabriela Hearst, direttore creativo di Chloé

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This  season, Chloé  introduces   Chloé  Craft. Thier believe  luxury  fashion  has  become overly industrialized,  so  the  Maison  is  expanding the  number  of their products  handcrafted  by independent artisans.  They  are  embossing  all of  these  products  with  a  signature  spiral symbol.  

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Chloé  Craft  seeks  to  pioneer  new  levels  of  traceability  and  transparency  in  the industry  and  establish  a deeper   connection between consumers  and  local  producers. These  techniques  cannot  be mimicked  by machinery , only  mastered  by  the  human hand.

© Chloé

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