You slowly step inside an emptied-out room as if you stepped outside space and time.
Ever y thing is bright white, except the vanilla-colored doors of the closet. Another timid step towards the closet. You stop and gently touch the velvet y handles. You open the doors of this curious closet like you just opened the hardcover of a lost novel. The whole story reveals itself all at once.
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It is the story of Sara Berman’s Closet exhibited at New York ’s Metropolitan Museum in 2017. The precisely organized, impeccably simple closet of an immigrant who traveled from Belarus to Palestine to New York.
The new Nehera collection is inspired by the beaut y and meaning behind Sara’s closet. Every piece is meticulously organized and crafted. The collection is a scene of contemplation and change, of discarding rather than accumulating, of essence over excess, of functionality over superfluous. Equally, as in Sara’s wardrobe you can mix and match ever y thing with ever y thing because colors lost their primary meaning, they become more subtle, more color-less, behaving as exquisite shades of white.
It was a great challenge for the whole design team to translate shades of white into shades of colors without losing the meaning of white and off-white.
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With this single suitcase closet we target determined, radical, yet not aggressive, breakers of prejudices and “rules”.
A large share of the collection is built on washed poplins and classic linen. Airy summer virgin wool and washable cotton suiting are flagships in tailoring, together with modern linen twill. These fundaments are refreshed and emphasized by sustainable novelties based on paper and plant: Tyvek and vegetable leather.
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The lead character is the cactus leather used in black. Only the mature leaves are cut out of the plant without damaging the plant itself, enabling repeat har vest ever y 6 - 8 months from the same plants. The leaves are dried under the sun with no additional energy or waste. The prints are inspired by the rays of light vertically passing through fused sheet glass. Rays of sun, both imprisoned and set free, in and out of the glass as the leitmotif of the whole SS22 season print.
Another call was to interpret employing clothes, not words, the importance of proper detailed care of the wardrobe turning the simple folding of shirt /dress into a kind of meditation.
NEHERA Resort 22 is a story of liberation, order, and beauty.
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The essence of NEHERA is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of materials. A long with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark .
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the super fluous to reveal graceful designs that are honest, unique, and quietly compelling. Under stated elegance is balanced by emotive gestures.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930's and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868 , mainland Europe in Prostejov, the Moravian hometown of Jan Nehera.
© NEHERA
Press Office: Totem Fashion
