The strong imaginary of the milan brand RARY explores new territory by mixing hyper-real digital prints with trompe l’oeil effects.
Feminine silhouettes with a contemporary attitude turn original extravagant visuals, decorated with 3D handmade embroideries, into a trademark for the brand.
Fashion in an age of technology calls for a project able to reconciliate the handmade and the machine-made in the creation of new languages for avant-garde ready-to-wear. RARY blends harmoniously the hand embroidered patterns and the digital patterns created by machines.
