The desire to restart and get the economic system moving again is at the basis of the confirmation of the top players in the bridal segment who will participate in the next edition of Sì SposaItalia Collezioni, the bridal&ceremony event, known throughout the world, organized by Fiera Milano. Exceptional exhibitors, trendsetters of the sector and with a great tone of voice will once again rely on expertise and high quality for a unique and creative experience, a reference point at international level. Antonio Riva Milano, Amelia Casablanca, Pronovias Group, Nicole Milano, Mori Lee, Madi Lane, Yolan Cris, Bellantuono, Blumarine, Musani Couture, Elisabetta Polignano, Maison Signore, Allure Bridal will be just some of the protagonists of the kermesse that will be held from June 25 to 27 as the first and only bridal fair to restart in presence in 2021.
An important milestone for a reality that places the bridal segment as a pioneer in welcoming that desire for a return to normality that has in the organization of an event in presence its center. Three days dedicated to business, creativity and, of course, safety. In order to protect exhibitors, buyers and visitors, Fiera Milano has adopted a number of best practices by drawing up a true safebusiness protocol - regarding access to and stay at the fair - in accordance with the health regulations issued at national level.
A strong signal for the entire market that comes directly from one of the sectors, that of events and weddings, which has particularly suffered the hardships caused by the epidemic but that has not lost heart and has confirmed the vitality of the entire sector in an appointment with an international scope that promises to be full of news and even higher quality standards.
Starting from a format designed specifically to be the privileged interpreter of the next trends, enclosing them in three different areas: the first, Sì Bridal Room, will present the latest news of Italian and foreign designers distributed in high-end boutiques attentive to style and cutting-edge new talent. In the Sì Italian Touch section, on the other hand, you will find those brands that reveal an authentically Italian style and are aimed at buyers interested in handcrafted, sustainable creations and careful tailoring; finally, Sì Collections will host the new trends of international brands for medium and large sized multibrands specialized in a diversified clientele.
During the event, the spotlight will be focused especially on the catwalks where the Fashion Shows will take place, also available on the website of Sì SposaItalia Collezioni, the ideal showcase to grasp trends and must-haves for the season. To complete the physical experience, the online section #iamsposaitalia, a digital meeting place that puts exhibitors and buyers from all over the world in direct contact, creating a stimulating confrontation in a new and original way. On the platform, in fact, each exhibitor will be able to share their material (texts, photos, videos, etc.) and take full advantage of all the business opportunities.
Sì SposaItalia Collezioni is thus preparing to give life to an event to be discovered, skillfully combining creativity and excellence for an unmissable event that will reveal the bridal trends 2022.
Press Office: Ufficio Stampa Manifestazioni
