The Italian sustainable designer, Francesca Liberatore, who is a member of the Milan Fashion Week calendar, has taken part in the Arab Fashion Council's sustainable mission, AFC Green Label, an initiative to support designer who keeps sustainability at the heart of their creativity, in line with the United Nations Sustainable Development Goals.
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Due to the difficult time Italy is passing through during the pandemic, the Italian designer has innovated a fully digital fashion show on digital models, in a theater, in tribute to Sanremo's controversy. A decision reached after profound reflection: "I am very determined, and until a few days ago I had done my best to ensure that the machine would start up majestically and smoothly actually from a theater with strong partners. I had thought this event could bolster culture, by switching on the lights and showing a community of intentions, but today, in the face of the Sanremo controversy, a moral problem has arisen for me. First of all, I believe that I must sympathize with those who, at this time of the pandemic, are not allowed to exercise their passion in their places of work."
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The designer, who has always been in search of artistic synergies that have led her to explore different cultural worlds from cinema to art auctions, from music to photography, with her personal portfolio of studies and professional experience to the Moulin Rouge, has constantly melded her art with that of noteworthy experiences. The search for unusual and innovative concepts has allowed her to discover fresh nuances. There in the great hall of the theatre, Francesca Liberatore presented the film J-Kolombina-R, anticipating the new trend for film-shows by many months, which has characterized recent fashion weeks around the world.
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