Polo Ralph Lauren arrives in Rome, opened its first European store
An area of 465 square meters, in one of the historic shops of the capital, on the corner of Via del Corso and Via Frattina, entirely dedicated to the male universe. It inaugurated on 13 November in Rome the first store to teach Italian and European Polo Ralph Lauren, thus confirming the company's desire to develop the brand on a global basis.
The facade of the Polo Ralph Lauren store in Rome
"Rome is a city alive and full of energy - said Ralph Lauren -caratterizzata from a very rich history that lives with a romantic soul, along with a modern attitude. This reflects exactly the spirit of Polo, and excites me the idea to see grow the brand in this legendary city. "
The interior of the store, the eighth store in the world, are inspired by American circles, the wooden details of the rowing club Adirondack, the bricks painted white in a New York loft. In addition to the iconic Polo Ralph Lauren character's wardrobe, customers will find the menswear collections of clothing, footwear, accessories and small leather goods ranging from preppy sportswear, technical clothing to the urban twist.
