Back in 2012, Out of an obsession for freedom to move across town and across the globe and inspired by the lights of their district Roppongi where born all Japanese trends, Alessandro Bellucci and Nobuicho Kawai cut a backpack out of a sweatshirt and a big size zip. They adopted the name SUPE because is the way to say soup in Japanese “slang”.In fact the brand represents a “soup” of symbols: block of colours like the different Tokyo neighbourhoods. Block of materials like the countries of the world. All united and connected by our symbol, the megazip. Iconic, bold and unmistakable.
